Sunday Surge

Sunday Surge refers to the traditional surge in online dating app users that occurs on Sundays. This is often after Saturday nights plans resulted in disappointment, even more often with a hangover. When people go out on Saturday nights hoping to meet someone (possibly to go home with) but they don’t, they tend to spend their Sundays on apps swiping. This is why many dating apps tend to see more traffic on Sundays, as well as more downloads in general. That, and a combination of a lot of people spending Sundays doing couple activities.

Example Use: “Been on the apps all morning and got way more matches than usual, must be the Sunday Surge!”

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